“I did then what I knew how to do. Now that I know better, I do better.”
As I mentioned in My Story, several years ago a friend told me that there are LOADS of toxins even in our “clean”, “organic”, “natural” beauty products… and how (crazily enough!) the United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938!
Over the past two decades, the European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.
It never EVER occurred to me that what I put on my skin was important to my health.
Currently, the personal care industry in the U.S. is self-regulated--the FDA lacks the power to actually regulate it. Companies are legally allowed to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day. (yikes!)
Yes...even the higher-end ones we love.
SKEPTICAL? I WAS TOO.
So I downloaded a few apps I’d been hearing about.
Skin Deep is put out by the EWG and is most accurate and I'd use it first. But if you're not finding your product on the app (Skin Deep adds more products to their library all the time), then use Think Dirty. Shop Clean.'s app.
As I went through our cabinets, showers, and my makeup bag, I was shocked that though some of our products were fine...many of my "natural" or "plant based" products were coming up as an 6-8 (high numbers = bad rating).
And my well-known luxury anti-aging system was coming up at mainly 9's!!!!!
I WAS BLOWN AWAY.
The exciting thing is though, that Beautycounter has found hundreds of effective--and safe--ingredients to deliver the results we expect our products to achieve.
By banning more than 1,500 ingredients in their products, they have formed the strictest ingredient selection process in the industry. With this brand, we not only know with 100% clarity that our products are safe...but we're still able to use products that are just as indulgent and luxurious as many other (less safe) products we may already be using.
As someone who has struggled with skin problems for what feels like forever, I’m always a bit skeptical of using new things...but since using these products, mine has looked and felt amazing. Not only do they work, they’re every bit as luxurious feeling as the high-end (and apparently toxic!) system I’d been using.
This passion-driven company has a mission for getting safe products into the hands of everyone.
I can’t wait for you and your family to use them, too.